According to Business Intelligence latest report, online channels will continue rising while, in terms of advertising budget allocation, traditional offline media shall keep on declining.
The good news is, as long as you are not a tradiotional media, that we have a solution on hand.
Wishtrend Thailand developped an online media package. It set a strategy for strengthening your online presence within a reasonnable budget.
Reasonnable means that we are tailoring the tools objective to fit your company capabilities.
As an example, we shall set up a road map to your communication and marketing team including the production of video content for online channels (Facebook, youtube,...) and the optimization of its broadcasting online through precise targeting.
Contact us here and will be delighted to meet and discuss the online challenges ahead.
Here is a summary of Business Intelligence findings:
Mobile will be the fastest-growing advertising channel and buoy spending on each of the digital formats. US mobile ad revenue will rise by a 26.5% CAGR through of 2020.
Digital video ad spending is rising faster than search and display. US digital video ad revenue will rise by a CAGR of 21.9% through 2020.
Mobile search will overtake desktop search ad revenue by 2019. Mobile search ad spend will rise by a 25.2% CAGR, while desktop search ad revenue will decline during the same period.
Mobile display ads, including banners, rich media, and sponsorships, will overtake desktop display-related spending even earlier, in 2017.
Social media ads, which cut across display and video, are seeing fast adoption. US social media ad revenue, which includes video and display ads, will grow by a CAGR of 14.9% through 2020.
The rapid embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ad spending coming through programmatic channels. Programmatic transactions will be a majority of total US digital ad spend this year.
Unlike digital, traditional ad revenue will remain flat overall through 2020. Total traditional ad revenue will rise by a CAGR of just 0.4% between 2015 and 2020.
WHT - Septembre 2015